How Denmark became a super producer of viral 'skinny jabs'

Demand for ‘Hollywood’ weight loss drugs Ozempic and Wegovy, has turned a once-niche Danish pharmaceutical firm into Europe’s most valuable company. As Novo Nordisk’s stock price skyrockets, it’s outsizing Denmark’s economy, and its growth has been credited with single-handedly staving off a national recession. James Reynolds examines how Novo is viewed by Danes, and what it’s doing to stay ahead of international competitors, with BBC reporter in Copenhagen, Adrienne Murray.The Global Story brings you trusted insights from BBC journalists worldwide. We’re keen to hear from you, wherever you are in the world. We want your ideas, stories and experiences to help us understand and tell The Global Story. Email us at [email protected] You can also message us or leave a voice note via WhatsApp on +44 330 123 9480. #TheGlobalStoryThis episode was made by Laurie Kalus and Neal Razzell. The technical producers were Dafydd Evans and Mike Regaard. The assistant editor is Sergi Forcada Freixas and the senior news editor is Jonathan Aspinwall.

Om Podcasten

The one big story. Making sense of the news with our experts around the world. Insights you can trust, Monday to Friday, from the BBC. Episodes will be ready by 10:30 GMT.Host Katya Adler and our BBC teams guide you through one major global news story each episode.From Beijing to Boston, Baghdad to Bangalore, our unrivalled reach will take you beyond the headlines to help understand and explore what’s happening.The Global News Podcast brings you the latest updates and, on The Global Story, we will drill deep into a single story.From the climate emergency, to the burning questions around Artificial Intelligence, to the movements of money and markets, and the power of the ballot and the bullet.Katya Adler has been a BBC correspondent and editor for more than 25 years, covering conflicts in the Middle East, political and economic crises in Europe, and drug cartels in Mexico. The Global Story team would like to hear your stories and experiences on the issues that we’re covering on the podcast. Please get in touch: [email protected] #TheGlobalStory and tell us your thoughts on what you would like us to talk about.