The Fold: Sinead Boucher on reinventing Stuff – and why they are conscientious objectors to Facebook
The Fold - A podcast by The Spinoff

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Host Duncan Greive is joined by Stuff CEO Sinead Boucher to discuss the media monster's growth from an experimental website, to its queasy peak and the current more purpose-driven iteration. Along the way she revealed a number of fascinating insights into the reality of running a news organisation at scale in 2019, including the fact that of the 150,000 comments readers attempt to post each month, a full third are rejected for violations. This brutal task is accomplished by human moderators – in striking contrast to the laissez faire attitude of Facebook. Plus her thoughts on the sale of Three, the ComCom decisions and the proposed RNZ/TVNZ merger. Learn more about your ad choices. Visit megaphone.fm/adchoices