Have advertisers forgotten how to build brands?
The Fold - A podcast by The Spinoff
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James Hurman is a globally recognised expert in advertising effectiveness – and believes many businesses have become transfixed by generating present day sales through social and search, at the expense of those in the future, generated by brand building on other surfaces. Together they examine what New Zealand's large advertisers and media agencies are doing with their advertising spend. Learn more about your ad choices. Visit megaphone.fm/adchoices
