Meet the Category Controller | Joel Barlow - Muller

Meet the Category Controller with Joel Barlow 🔎 In todays episode of "Meet the" we speak with Joel Barlow, Category Controller at Müller UK & Ireland. Joel has a wide breadth of experience in chilled categories of FMCG, starting his career with Greencore before moving to Muller. 🥛 Joel gives us insight into his role, what value it adds to the business and how it ties in together with other functions. He also goes through his favourite things about the role and some of the challenges he might face day-to-day. 💡 Check out the video to understand more about Category Marketing and hear Joel's advice on what makes a good Category Marketeer! 👇🏻