Drinking it in with Slingsby Gin: Building a Brand in Alcoholic Drinks, with MD Marcus Black - Episode Twenty Seven

In this episode of the FMCG Podcast we speak with Marcus Black, Joint Managing Director at Slingsby Gin and Intercontinental Brands. Watch to hear the story of how Marcus and his business partner Mike Carthy started the business, how they built a brand in alcoholic drinks as a premium gin spirit and what they've been up to with sports and lifestyle sponsorships including: The BMW PGA championships and Ascot Racecourse!