Building Brilliant Brands with Gareth Turner - Episode Twenty Eight

In this episode of The FMCG Podcast we speak with Gareth Turner, founder of Big Black Door marketing consultancy. Gareth has 25 years experience across Brand & Full Mix FMCG marketing with Heinekin, Arla and Weetabix.Gareth highlights the importance of brand marketing, discusses why it is crucial to remember the businesses' "why" when developing brand strategy and outlines how to defend your marketing budget. Gareth has created a link to share some of the stories spoke about in the podcast, check it out here: www.bigblackdoor.com/fmcgChapters: 0:00 Introduction0:43 Gareth's Introduction2:30 What Sets Brands Apart in the Current FMCG Market5:47 Brands We Should Keep an Eye On11:32 The Difference Between Brand Management Now & 5-10 Years Ago15:55 Gareth's Experience Rotating Across Different Categories21:30 How Big Brands Stand Out in a Market that is Disruptive24:10 Gareths Advice for Marketing Managers28:12 'Beanz and Bix' Marketing Campaign Secret32:08 One Quality Every Great Marketeer Needs33:29 Gareth's Socials