698. How Inbound is Rebooting Inbound: A 20k+ Event Reimagined

When it became obvious live events weren’t going to happen this year, many events tried to move online.  But that was a mistake… You can’t just do the same thing virtually — you have to reimagine the experience. That’s what Courtney Dagher, Senior Marketing Manager at Inbound, did. She and her team took a 20,000+ event and rebuilt it from the ground up to suit today’s socially-distanced world. --------- Future CMO's, don't forget to reserve your ticket to INBOUND2020. The fully immersive, digital experience, takes place September 22nd and 23rd. Learn here and Inspire What's Next at www.inbound.com/register use code FutureCMO at checkout for your Flip My Funnel rate.