16. The First 100 Days Going from B2C to B2B with Vyara Ndejuru, Element AI

What’s the real difference between B2B and B2C marketing?    For many, that question is now more commonly answered with, “It doesn’t matter.” Marketing is about bridging a connection between a brand and a person. Yet, when transitioning from a business-facing brand to a consumer, the shift can feel monumental.  Not for Vyara Ndejuru, who shares her story navigating from a well-established B2C company to a B2B startup, Element AI. (Since recording, Vyara has taken a new position with Late Checkout as CMO)