13. The First 100 Days of Transitioning from Sales-led to Product-led with Stephanie Cox, Lumavate

Companies are comfortable using sales teams to control customer experience during the buying process. However, people now expect more autonomy in their buying experience. How do you transition from sales-led to product-led growth to meet market demands? To assist in adjusting your marketing strategy for product-led growth, Stephanie Cox, VP of Sales and Marketing at Lumavate, joins us to share what she learned from transitioning Lumavate. Moving to a product-led growth platform is stressful because customers use your product without training or supervision, so tune in to learn how to overcome your future obstacles.