10. The First 100 Days of Joining a PLG Startup with Kate Donahue, Pitch

In a space where users have a high expectation of software, you only have one chance to make an impression. This means you must understand your customer’s needs.  Kate Donahue, Head of Product Marketing at Pitch, logged hundreds of hours interviewing their customers for feedback while preparing for Pitch’s beta launch. If you are searching for how to create a successful marketing foundation for product-led growth, tune in.