The Art of Winning Customers Back - Dan Pfister
The Fearless Business Podcast - A podcast by Robin Waite - Fridays
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Which marketing strategy consistently delivers the best ROI? Over the last ten years, we’ve spent thousands of hours testing and executing dozens of different strategies. In total they’ve produced over 50,000 customers and have generated significant revenue. But which strategy consistently delivered the highest ROI? The clear winner, with a 16X ROI, is the customer win-back campaign.
