100 - An Exclusive Interview with the Team @lifeofabaa

If you have worked in fashion buying then I’d be very surprised if you haven’t heard of the meme account @lifeofabaa! Some of you may know about it and some of you may not but it’s a super niche instagram profile that started off talking about the day to day life of a buying office! It very quickly grew in popularity and actually escalated into something more serious when it exposed sexual allegations at different companies such as cough cough ASOS. For many reasons, the people behind the account have decided to remain anonymous so I sent over some questions via email and I’ll be reading out their replies! I wanted a really fun & special guest for episode 100 so here it is! In this episode we discuss : what it looks like to run an anonymous account & the challenges they face with it the scandalous activities BTS and in their DM’s the plans & goals for the future of the account   LINKS MENTIONED IN THE EPISODE https://www.instagram.com/lifeofabaa/ LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode!   contact me If you’d like to find out more about working together on your brand, click here   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…