09 - Elsie & Fred on Overcoming Setbacks in a Fashion Business with Fierce Determination

This week I’m lucky enough to have 3 brilliant guests on the fashion feed podcast who own the independent fashion brand Elsie & Fred Founded by three siblings from Coventry, Leanne, Natalie & Ryan Haynes launched Elsie & Fred in 2014 which has now grown into a successful 6 figure business.   I met the team initially at a Gypsy Shrine event in October 2018 and interviewed them for a panel talk. After seeing how inspired everyone was in the room, I knew I had to have them on the podcast to tell more people their story! They come from a humble background & told me in the interview that they’ve never been afraid of losing everything so have taken some risks over time which have really paid off for them! The brand has a huge loyal online fan base of men and women who want to empower the fiercest version of themselves with their colourful sparkly clothes!   In this episode we cover : The story of how they slogged it for 10 years before they #madeit A number of set backs they faced and how they overcame it with determination & perseverance How they grew a loyal fan base on Instagram by sharing content full of personality What happens on their sourcing trips on the other side of the world The turning point in their business after being featured on Love Island 2017 Thought provoking advice for anyone who wants to start a fashion brand Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   links https://marketplace.asos.com https://www.wekoko.com You can keep in touch with the team at Elsie & Fred via the links below: https://www.elsieandfred.com https://www.instagram.com/elsieandfred contact me If you’d like to find out more about working together on your brand, click here I'd welcome any feedback on the podcast so please leave a review or drop me a message and let me know your thoughts!