088 - The Power of PR & Storytelling with Tabara @ La Basketry

Tabara N'Diaye is the founder of La Basketry, a lifestyle brand which began its life offering handwoven homeware and accessories made in collaboration with female artisans in her native Senegal.  She has since gone on to release her debut book, ‘Baskets’, a stylish guide to basket-making, now available in 6 languages.  On a mission to make basketry 'fun and accessible', Tabara has crafted a community of like-minded basket lovers via workshops and the launch of DIY kits.    In this episode we discuss : doubling your audience in a day through the impact of the black lives matter movement the power of pr to tell your story to a new audience the process of writing a book looks like behind the scenes what people don’t always tell you about leaving your job Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…     LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH TABARA VIA THE LINKS BELOW: https://labasketry.com https://www.instagram.com/labasketry     LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode!   CONTACT ME If you’d like to find out more about working together on your brand, click here