08 - Charlotte Jacklin on How Fashion Brands Work Successfully With Influencers

This week’s guest on the fashion feed podcast is blogger, podcast host & content creator Charlotte Jacklin I started following Charlotte at the beginning of this year and my friend noticed she was speaking about starting her own fashion brand on her stories. I sent her a message to ask if she’d like to come along to the workshop we were running which she did, it was so lovely of her to come down and join us.   For this episode I drove up to Charlotte’s house in Lincoln and we recorded it on her insta famous vintage floral sofa. It was a really sunny day and we were chatting for ages before we realised ‘we should probably be recording all this!’ In this episode we cover : Trusting your creative instinct as a freelancer How Charlotte grew up in a fashion inspired household The best practises for brands to approach influencers & how to negotiate a deal Race & body inclusivity within the fashion industry & how to action it as a small business Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   links Building a Successful Fashion Brand Workshop Joanne's Graphic Design Services Stalf Antipodream White Fragility Nev’s Model Agency Isle of Shee Maisons Du Monde You can keep in touch with Charlotte via the links below Charlotte’s Website Charlotte’s Instagram The Fringe of It Podcast   contact me If you’d like to find out more about working together on your brand, click here