06 - Lucy & Yak on building a community driven fashion brand

My guest on the sixth episode of the fashion feed podcast is Lucy Greenwood who’s the co founder of Lucy and Yak with her partner Chris.  Lucy & Yak is an ethical clothing and lifestyle business famous for their super comfy dungarees! They met at a car garage in the sales department which they’ve since found out has some surprisingly transferable skills in fashion! They took off travelling around the world in their van ‘Yak’ and we discuss their adventures turning the brand into what it is today! I came across Lucy and Yak after a client of mine mentioned how inspiring they were and I became intrigued! I reached out to them to ask if they needed any support with upcoming projects and the rest is history I work with Lucy and Chris twice a month reviewing their sales, growing new areas of the business & forecasting trends; it’s a really exciting time to be a part of their business & I know you’ll love listening to this episode as Lucy is so down to earth and funny!   In this episode we cover : The full back story of how Lucy and Yak was born How they work with their suppliers and manage those relationships  Our thoughts on how we foresee the future of the fashion industry Lucy shares where the brand is going from here and the exciting plan in place Some incredibly honest advice from Lucy for entrepreneurs    Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   links You can keep in touch with Lucy & Yak via the links below https://lucyandyak.com https://www.instagram.com/lucyandyak https://www.depop.com/lucyandyak   contact me If you’d like to find out more about working together on your brand, click here