059 - 7 Tips To Gain Confidence As An Ethical Band With Sara Collins
The Fashion Brand Clinic Podcast - A podcast by elizabeth stiles
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Today I welcome one of my long standing clients, Sara Collins! For seven years Sara has been working one-to-one with certified Fairtrade manufacturers around the world, and has brought 100s of sustainable fashion, jewellery and homeware products to the European market. Now she offers advice and support to independent business owners who want to find social enterprises and local initiatives to work with. Are you feeling overwhelmed by the world of ethical manufacturing? Are you worried about working with a company who’s practices aren’t as ethical as they say? Do you need a friendly face to help you through the entire production process? Then Sara is the person you need to solve all your production issues and make your ethical manufacturing process easy In this episode we discuss : 7 tips to gain confidence as an ethical brand including… how to define the word ethical the positive impacts your brand can have understanding greenwashing in greater depth & how to avoid it how being ethical encompasses diversity & inclusivity Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success. For example … *Do you regularly update your website and analyse your competitors' pricing? *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy? Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… links mentioned in the episode you can keep in touch with sara via the links below: https://www.sarahelencollins.com/ https://www.instagram.com/saracollins.uk/ listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! learn If you’ve been inspired by these tips from Sara & would like to start or grow your own fashion brand then maybe you’d like to take a look at my 4 week online course which is launching again in January 2021 I created it in April 2020 and over 200 people have taken part so far with lots of positive feedback about how much it has helped them with confidence & basically getting a rocket up them to actually make it happen! Across the 4 weeks we cover brand identity, visual aesthetics, manufacturing & marketing the business on Instagram. There’s also pre - recorded workshops inside the group on mindset and brand photography which you can enjoy at your own pace Whether your business is a seed of an idea or fully fledged then you’re welcome to join me when the doors re-open! To receive a reminder on when you can join, click here to register your name on the waitlist & you’'ll be the first to hear all the details! contact me If you’d like to find out more about working together on your brand, click here