056 - Alice Benham On Why Marketing Is Not Optional

I’m sure lots of you already know my guest today but if not, let me tell you about alice Benham! After leaving school, Alice worked as a self employed social media manager but very quickly realised it wasn’t what she wanted to do long term! So she re-launched as a Digital Marketing Coach and made it her mission to work in a more sustainable way by empowering clients with her expertise, insight and accountability, rather than doing it for them. She hosts a podcast called Starting The Conversation & was actually pivotal in helping me get this podcast off the ground! Alice also hosts workshops, courses & retreats for her clients in the digital marketing space so make sure you give her a follow! In this episode we discuss : running a business on your own terms how its possible to be successful AND value driven alice’s experience in finding her ideal audience if its important to have a face to the brand how important marketing is when you have a small business   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   links mentioned in the episode you can keep in touch with alice via the links below: https://www.instagram.com/alice_benham/ https://www.alicebenham.co.uk listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! contact me If you’d like to find out more about working together on your brand, click here