053 - The Language of Sales with Therese Ortenblad

Therese is the founder of Small Business Collaborative & offers you a helping hand to get a wholesale strategy in place, and to get your range into some lovely stockists. She grew up in Sweden and studied Fashion and Textile design in Italy, before moving to the UK in 2007. A fun fact for this week is that Therese and I live in neighbouring villages in Bedfordshire so we take her dog for a walk every Monday morning :) Therese has worked in sales in the home & gift industry since June 2008, selling novelty gifts, toys, stationery, beauty & home fragrance, homewares, table-top, pet products, and books. Her industry experience covers all types of retailers, from small independent gift and home stores such as Vinegar Hill, to fashion chains like Urban Outfitters and Topshop, department stores such as Liberty, Selfridges and John Lewis and online retailers such as Asos.com and Ocado (plus many more!). In this episode we discuss : Why you may be better at sales than you think What using ‘sales language’ means Words to use and not to use in your sales copy Having the confidence to be direct when selling   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… links you can keep in touch with therese via the links below: https://www.smallbusinesscollaborative.co.uk/ https://www.instagram.com/small_business_collaborative/   listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! contact me If you’d like to find out more about working together on your brand, click here