049 - How PR Can Grow Your Fashion Business With Lucy Werner

Lucy is a PR expert, author, teacher & founder of ‘The Wern’. She set up her business in 2015 because she was completely disillusioned by how traditional agencies weren’t servicing the independents in the way they needed. Today, The Wern is a PR & design shop for startups, entrepreneurs and independent brands. The business is split across products, events, courses, coaching and an affordable agency. In the last six years, Lucy has worked with hundred of entrepreneurs including  Jimmy’s Iced Coffee & The Marshmallowist. She uses her own profile to demonstrate how you can do your own publicity without spending a fortune on a big London agency. In this episode we discuss : Why Lucy started The Wern What’s the point of getting PR for your business? How PR can reach your business objectives & why it’s different for everybody What Lucy did to grow her own personal brand online The things you need to set up your PR toolkit!   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… links If you’re keen to hype yourself on socials, join the waitlist for my brand new course - The Visibility Project here! https://www.elizabethstiles.co.uk/visibilityproject you can keep in touch with lucy via the links below: https://www.instagram.com/wernchat/ https://www.thewern.com/ listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! contact me If you’d like to find out more about working together on your brand, click here