047 - WTF Is A Tech Pack?! With Fashion Designer Lottie Woods

After graduating from Nottingham Trent Uni in Fashion Design, she moved to London to pursue her career as a designer. After seven years of honing her craft and learning through working within well-respected suppliers, she felt ready to offer my skills as a freelancer. She’s designed multi-products and graphics for many commercial brands, Topshop, Miss Selfridge, George Asda, and Primark, to name a few. Now, she helps others bridge the gap between initial ideas to finalised garments. She’s always had a passion for designing with customers in mind. It is more than trends, it’s about problem solving, attention to detail and understanding how to create fit for purpose garments and of course with sustainability in mind.   In this episode we discuss : Lottie’s passion for commercial products & designing products people actually want to wear! What a tech pack is (it’s also called a technical design pack or design spec) How a tech pack can save you time and money! Some funny stories about when tech packs have gone wrong in our careers! Lottie’s new project she’s been working on with Sara Collins   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… links You can keep in touch with Lottie via the links below: https://www.lottiewoodsdesign.com/ https://www.instagram.com/lottiewoodsdesign/   Lottie & Sarah’s new course is now open for enrolment if you’d like to join, I know it will be amazing! https://www.sarahelencollins.com/services-2 listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! contact me If you’d like to find out more about working together on your brand, click here