043 - Building A New Brand With Your Best Friend with @shopfleuri

Hilary & Kirsten reached out to me on instagram to come on the podcast & wanted to discuss building a new brand with your best friend which really caught my attention! Fleuri was born in the heart of Los Angeles by Hilary & Kirsten who worked together at the same fashion company. One had a knack for business while the other was skilled in design, but their shared passion was collecting timeless jewellery pieces. They spent hours each week after work in the jewellery district of L.A., asking for advice, researching gems, and trying not to feel intimidated by the giant man-run jewellery companies that seemed to be the only successful operations in the area. While both struggling to pay rent in the expensive city and living pay check to paycheck, they thought of the women before them that had taken an ounce of courage and turned it into a triumph. With only $200 in hand, they jumped head first into creating Fleuri.  Fleuri’s pieces are not meant to be trendy or temporary. Kirsten and Hilary wanted to make jewellery pieces that could be heirlooms for years to come. Each piece is made by hand, using locally sourced materials to create the pieces they had always dreamt of. They name each piece after a historic woman that has inspired them to follow their ambitions and take a leap of faith.  In this episode we discuss : How Hilary & Kirsten met (it’s a funny story!) The story of how they both left their jobs in fashion to start a brand Running a business when they now live 16 hours away from each other The experiences they encountered starting in a male dominated experience How BLM & Covid have affected their business Where they take inspiration from & what they have planned for the future! BTW you can hear Hilary’s dog at the beginning as she has a cone on but we fix it after a couple of mins! Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   links You can keep in touch with Shop Fleuri via the links below: https://www.instagram.com/shopfleuri https://www.shopfleuri.com The Sellf Belief Sessions go live on 31st August to the waitlist which you can join here listen You can listen below or click through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! contact me If you’d like to find out more about working together on your brand, click here