04 - Amy Fuchsia on growing an engaged fashion community on instagram

My fourth guest on The Fashion Feed podcast is Amy Fuchsia of Fuchsia Shaw Amy Fuchsia is the ultimate definition of a ‘multi - hyphenate’ - she’s a fashion influencer, stylist, content creator and designer for her own brand Fuchsia Shaw. Her career started in costume design and on- set styling but it didn’t fulfil her creative drive so she slowly transitioned into creating her own designs on swimwear. After having one of her swimsuits accidentally go viral on Pinterest, she noticed the power of social media and started to grow her own Instagram account sharing outfit posts that her mum had taken of her At a first glance on Amy’s Instagram feed you may not realise she’s quite shy so I was extra grateful when she agreed to come on the podcast & tell her story! I admire her because she pushes through her insecurities, works hard & puts herself out there to create her own opportunities which have really paid off! I first came across Amy as she’d done some influencer work for a brand I was working with at the time. I’m now a fashion brand consultant & work with brands on their design, sourcing, manufacturing & marketing. After noticing she had her own brand, I reached out to Amy in September 2018 to see if she wanted to have a chat about Fuchsia Shaw & how I might be able to help. I remember being SO excited when she replied & since then, we’ve worked together on trend forecasting, inspiration shopping & a launch plan for her AW 18 collection. We visited a knitwear factory in Leicester & also did a fabric sourcing trip in Paris (not quite as glam as it sounds… we met at St Pancras station at 5 am and got home at 10 pm the same day!) Amy came over to my house to record the podcast and my cat Vinnie was sat in the corner listening to the whole interview. She was wearing dad jeans, a grey sweatshirt an oversized black denim jacket, white sports socks and chunky trainers (I looked a mess as usual!) In this episode we cover : How to grow your account by creating content & telling stories that resonate with your audience An honest account of her struggles with manufacturing & how she overcame them How she sold out her first bag collection in 15 minutes Her insecurities about the brand & how it’s perceived How to create a manageable collection within your capabilities Trends we’re excited to see launch in 2019 Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   links You can keep in touch with Amy via the links below https://fuchsiashaw.com/ https://www.amyfuchsia.com/ https://www.instagram.com/amyfuchsia/   contact me If you’d like to find out more about working together on your brand, click here