039 - The Scrunchie Queen Emma @ Beautie UK

This episode of the podcast is slightly different to the rest of them - it’s the first one I’ve ever recorded with the addition of alcohol for one! But also Emma is one of my closest friends and we speak every hour of the day about food, cats, instagram & money! Emma is the creator of Beau Tie, a luxury men’s accessories brand that started back in 2012, born from a love of fabrics, and men’s style. After 9 months of working on it around her job, I took the plunge to take it on full time. Her brand mission is to provide luxury and carefully crafted accessories that will be well-loved, and re worn time and time again.She loves to create a range of products to help you express your individuality, whether that be through day to day style, smart occasions or on your wedding day. She tries to encourage a greener approach to business by using vintage and reclaimed fabrics when possible, as well as sourcing from small independent fabric shops too. Her products are particularly popular in America and she’s sold a product to every state in the USA!   In this episode we discuss : How we became BFF’s over instagram & moved our friendship to IRL Staying motivated when working for yourself Manifestation, woo woo magic & trusting the process Pivoting your business during lockdown Getting over your fear of talking on stories Having your insta account hacked & starting again from zero!   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… links you can keep in touch with emma via the links below: https://www.beautieuk.com/ https://www.instagram.com/beautieuk_/   contact me If you’d like to find out more about working together on your brand, click here