038 - Crowdfunding During a Pandemic with Kayleigh @ Bind London

During the BLM movement, I came across Kayleigh’s page via Katie Ramsingh’s instagram & couldn’t be happier about it! Kayleigh’s positive energy & vibrant motivation on her crowdfunding page was contagious so I got in touch about her being on the podcast. She was frustrated when shopping for headwear & the fact there wasn’t anything for her hair type on the market so she created her own. Bind London is a culturally inclusive headwear range includes two bands, a head scarf, head wrap, hijab and durag which is currently in production due to launch this summer!   In this episode we discuss : How Kayleigh came up with the idea for her business Her Power Hour each morning Which products Kayleigh’s launching The Natwest Back Her Business Crowd Funding process How she used LinkedIn to reach her target Launching a business during a world pandemic & racial movement   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… links https://metro.co.uk/2020/05/14/woman-designs-fitness-durags-headscarfs-encourage-women-colour-work-12698621/ https://www.waterstones.com/book/slay-in-your-lane/yomi-adegoke/elizabeth-uviebinene/9780008306304   You can keep in touch with Kayleigh via the links below: https://www.instagram.com/kayleighbenoit_ https://www.instagram.com/bindlondon https://www.bindlondon.com contact me If you’d like to find out more about working together on your brand, click here