025 - The Box London - Extending the Life of Designer Clothes

The BOX is a multifaceted sample sale space located in the heart of Hackney & is designed to accommodate and support a range of retail events; from its’ signature sample sales to pop-ups and product launches. The Founder and Director is Natalie Yaffe, who came up with the concept having been an avid sample sale shopper herself. The idea was born out of a frustration that sample sales weren’t enjoyable experiences; evoking ideas of unwanted product, bad merchandising and frantically rummaging through boxes or rifling through rails. Yaffe saw a gap in the market for a premium space, to shop the best brands at affordable prices, whilst feeling like a full price boutique. With a fashion and retail background, having previously worked at Mr Porter as well as the in-house sample sales team at the Net-A-Porter Group, Yaffe started planning a space that would combine a carefully curated edit of product from only the best brands. From the music played to the lighting used she has created a relaxed and enjoyable customer experience. The BOX are not only providing a more comfortable experience for the sample sale shopper but also striving to offer an alternative to fast fashion. The aim is to give people the opportunity to buy from designers who produce the highest quality, most covetable pieces that will last; and all at a similar price point to fast fashion brands on the high street. It's a responsibility to the planet, whilst also giving those who don't want to or can't pay designer prices the opportunity to buy into premium product. In this episode we discuss : Natalie’s experience in the fashion industry How she’s changed the face of sample sales Which brands Natalie works with What happens to the stock if it isn’t sold at sample sales The teething problems she faced when setting up Advice for people who want to grab a bargain! Tips on working in the fashion industry & how to get ahead   You can keep in touch with Natalie via the links below: Location: The BOX 4-6 Ram Place Hackney E9 6LT Website: https://thebox-london.com/ Social handle: @thebox_london For press enquiries please contact: Susannah Jones at Sunday’s Child [email protected]   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… contact me If you’d like to find out more about working together on your brand, click here