017 - Lauretta Roberts @theindustry.fashion on Thriving in the Fashion Industry

Last year I wrote on my dream guest list that I wanted to record an episode with someone from WGSN or Drapers. Then I went to speak at Fashion SVP which is a trade show to meet manufacturers from all around the world. I saw a stand called TheIndustry.Fashion and met the founder Lauretta Roberts She was telling me about her experience and funnily enough she was the former editor of Drapers & director of WGSN - you can imagine my eyes lit up by this point! I followed up with Lauretta and asked if she wanted to be a guest on the podcast and she very kindly offered her time to record this episode   TheIndustry.fashion is a brand new intelligence-led media & events business targeting fashion industry professionals & their aim is to provide a new generation insights, intelligence and events business for the new generation of fashion business. The business was founded by Lauretta Roberts and Antony Hawman, a former director of Birchbox and My-wardrobe.com and a publishing manager of Drapers.   In this episode we discuss : making fashion intelligence & data accessible to the creative industry pitching for investment & what they look for why being kind can take you a long way in your career path the lessons Lauretta learnt from her previous roles at Drapers & WGSN   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   links You can keep in touch with Lauretta via the links below: https://www.theindustry.fashion https://www.drapersonline.com https://www.wgsn.com/en https://savanta.com/   sponsor This episode is sponsored by Sourcing Playground Sourcing Playground is an online platform making it easier for brands to connect with compliant, ethical & sustainable manufacturers – think match.com but for retail! Post your project for free & let the suppliers come to you On the platform you can easily compare quotes & factory profiles to choose the right supplier for your brand Sourcing Playground are offering a free upgrade to The Fashion Feed listeners which means your project will only be viewed by the factories & hidden from public view Go to www.sourcingplayground.com to check it out & mention The Fashion Feed in the chatbox   contact me If you’d like to find out more about working together on your brand, click here