014 - Lucy Hitchcock @ Sassy Digital on How to Launch a Fashion Brand With a Small Audience

Episode 14 of The Fashion Feed podcast is with Lucy Hitchcock of Sassy Digital. I met Lucy in a networking group called The Coven where I saw she’d launched her podcast ‘Winging It’ which is great! She runs Sassy Digital which is a marketing ‘agency’ designed to be an extension of your team, and one of their strengths from the beginning has been fitting seamlessly into client’s businesses. Sassy Digital has been managing social media accounts, building brands and websites since 2014 and in that time they’ve worked with plenty of talented people and extraordinary brands. Lucy has built the websites for some big players such as Sarah Ashcroft’s SLA label and Stay Wild Swim so has since accrued a number of up and coming fashion brands as clients! It’s great having a big audience to sell to but I wanted to speak to her about how to launch a fashion brand with a relatively small following.   I went to meet Lucy at a co-working space where we recorded an episode for her podcast followed by me interviewing her for The Fashion Feed which was her first ever podcast interview as a guest! I’m sure you’ll agree that she was a natural & gave away so much advice for new brands   In this episode we discuss : which social platforms should be your priority when launching how to grow your audience on and offline the importance of community when starting out with something new how facebook groups can help ease anxiety around business hurdles which web platform is best for you as a fashion brand tips on how to write blogs for good SEO purposes how to break the formatting on Mailchimp & design emails that are on - brand Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… links https://www.instagram.com/fashionassistants https://www.slathelabel.com https://staywildswim.com https://www.shopify.co.uk https://www.squarespace.com/   You can keep in touch with Lucy via the links below: https://www.sassydigital.co.uk/ https://www.instagram.com/sassydigital/ https://www.instagram.com/lucyhitchcock_/ contact me If you’d like to find out more about working together on your brand, click here sponsor This episode is sponsored by Sourcing Playground Sourcing Playground is an online platform making it easier for brands to connect with compliant, ethical & sustainable manufacturers – think match.com but for retail! Post your project for free & let the suppliers come to you On the platform you can easily compare quotes & factory profiles to choose the right supplier for your brand Sourcing Playground are offering a free upgrade to The Fashion Feed listeners which means your project will only be viewed by the factories & hidden from public view Go to www.sourcingplayground.com to check it out & mention The Fashion Feed in the chatbox