012 - The Emotional Rollercoaster of Owning a Fashion Brand with Caro Gomez

The Fashion Brand Clinic Podcast - A podcast by elizabeth stiles

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Originally from El Salvador, Caro now lives in London and I met her in a facebook group when we were prompted to say what our skills were & if they’d be beneficial to anyone else in the group   I needed advice on email marketing and Caro wanted to speak to someone in the fashion industry for advice on launching a fashion brand - funnily enough she became my first ever client!   After realising we were both based in North London, we’d meet by Camden Lock to help each other out but it quickly formed a friendship that was way past a simple skill swap   I wanted Caro on the podcast because people always ask me ‘how do you ACTUALLY start a fashion brand?’ Caro is coming up to her first year and I knew she’d be really honest and articulate in what those first days of starting a brand look like! She also has the most amount of fire and passion when explaining her brand which is incredibly infectious and inspiring - I know it will give you goosebumps!   In this episode we discuss : how to embrace your creativity despite other people’s opinions all the doubtful feelings that appear when you’re launching a fashion brand practical exercises to try so you can get your ideas out of your head her purpose with the brand & working towards something bigger than yourself Caro’s passion for supporting Latin American women and how she helps the community how the brand has healed some demons from her past how to name your brand and what feelings arise when naming it after yourself   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… links No Bull Business School Facebook Group The Artist’s Way Book   You can keep in touch with Caro via the links below: https://carogomez.com https://www.instagram.com/carogomez_london/   contact me If you’d like to find out more about working together on your brand, click here sponsor This episode is sponsored by Sourcing Playground Sourcing Playground is an online platform making it easier for brands to connect with compliant, ethical & sustainable manufacturers – think match.com but for retail! Post your project for free & let the suppliers come to you On the platform you can easily compare quotes & factory profiles to choose the right supplier for your brand Sourcing Playground are offering a free upgrade to The Fashion Feed listeners which means your project will only be viewed by the factories & hidden from public view Go to www.sourcingplayground.com to check it out & mention The Fashion Feed in the chatbox contact me If you’d like to find out more about working together on your brand, click here     I would welcome any feedback on the podcast so please leave a review or drop me a message and let me know your thoughts!

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