011 - Driving Traffic to Your Online Fashion Brand with E-Commerce Director Jason Nelson

Episode 11 is with Jason Nelson, an experienced fashion e-commerce director Apart from that, he’s actually my brother in law so it was a pleasure to record! Jason got me work experience in the marketing department at fashion brand ASOS about 14 years ago so we discuss what it looked like to work there all those years ago! Apologies for my computer not being on silent & wire jiggling, you’d think I’d have that sorted by episode 11! There’s also a slight technical glitch towards the end but hopefully you still enjoy the episode! In this episode we discuss : Jason’s career history spanning ASOS, Coast, Tesco, Joseph, Hobbs & Thomas Pink Maximising your reach in the most cost effective way possible Using social channels to build a community rather than sales What an omni - channel business looks like & how that improves profitability How he helped launch Tesco clothing & Joseph online What happens to a business when you try and deviate from your core customer How he redesigned a site to improve their conversion How to use email marketing to communicate with your audience & understand what their preferences are Effective ways to get a high ranking on Google & the differences between SEO & PPC Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… links https://mailchimp.com/ https://neilpatel.com/seo-analyzer/   You can keep in touch with Jason via the link below: https://www.linkedin.com/in/jason-nelson-23846110/ https://www.jasonnelsondigital.com   contact me If you’d like to find out more about working together on your brand, click here   listen This episode is sponsored by Sourcing Playground - www.sourcingplayground.com Remember to hit the subscribe button so you don’t miss an episode!   contact me If you’d like to find out more about working together on your brand, click here   I would welcome any feedback on the podcast so please leave a review or drop me a message and let me know your thoughts!