When Meghan Markle Wears Your Brand

The Fashion Consumer

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When Meghan Markle wears a brand, sales tend to take off. That’s what happened for James Bartle, founder of Outland Denim. It’s an Australian firm that creates opportunities for at-risk women to learn a useful trade that makes them self-sufficient. In this interview, we talk about what happens when a global celebrity wears your product, the three hardest things when managing massive growth and why it’s not a good idea to boycott all brands that take advantage of their workers.