What Makes Oprah, Goop and Spanx Winning Brands

Fashion designer by training and serial entrepreneur by temperament, Rachael McCrary has seen a lot, done a lot – and learned a lot – over her 25 years in the business. In this wide-ranging interview, we talk about why the days of going viral with no budget are over and the marketing “secret” that made Oprah, Goop and Spanx winning brands. You’ll learn the 3 elements – based on your values – that make you stand out in the market.