What Bra Size Says About the Fashion Consumer

The Fashion Consumer

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If you're a size A, you're a tomboy. B-C, you're normal. Size D, sexy. Anything more is too much. As our guest, bra-fitting expert Kimmay Caldwell, explains, this simple letter has a huge effect on self-esteem. Why this is and how to reframe the conversation to empower the fashion consumer is our focus today. You'll also get practical advice for brands trying to adapt to the demand for transparency, sustainability and inclusiveness.