Using “Magic” to Understand Consumer Behavior

Matt Tompkins, a researcher currently at Oxford, shows how the world of illusion can help us understand the consumer’s mind. You’ll hear how to use “choice blindness” to create artificial consumer demand for a product they very would not have chosen under normal conditions. Matt will share how our memory works and how it can trick us to believe events that didn’t happen. We’ll take a moment to analyze the (Payless Shoes) Palessi Hoax – the psychology behind selling a $40 shoe for $400.