Understanding the Petite (Frame) Consumer

It’s all about the petite consumer for Emily Lau, founder of The Little Bra Company. In this insightful interview, you’ll learn about the market opportunity within the petite consumer segment, the biggest challenges this group faces when buying clothing and a really smart way to test market demand in any consumer group. Plus, you’ll discover what the petite market really wants… and how serving them on this point can transform them into life-long customers.