The Rise of “Virtue-Based Buying”

Hermes understands that natural dyes work just as well as synthetic ones without damaging the environment. However, a lot of industry folk are skeptical about this belief, including Keith Recker when he was first approached about it during his time at Saks Fifth Avenue. But eventually, he saw the benefits… and it set him on a path to an ever-greater understanding of what will become an ever more important topic to the fashion business in the years ahead.