The Psychology of the Luxury Consumer

Cara David of YouGov, shares results from their most recent Affluent Perspective Global Study. We discuss why Americans don’t buy more luxury and a way to make your luxury brand stand above the competition. Cara explains why more luxury is now bought on Amazon and a 6-point solution to build loyalty in a market where 60% of global consumers admit they aren’t as loyal to their favorite brands as in the past. And we’ll look at the damage chronic discounting has done to the luxury space and how to fix it