The Man Who Wrote the Book on the (Fashion) Consumer

What surprising power does the designer have over the fashion consumer? Michael Solomon will tell you – he literally wrote the book on consumer behavior. A Professor of Marketing at St. Joseph’s University, he’s spent his career working to better understand what drives people to buy things. You’ll learn the big lesson of Lululemon, who combined two categories to create a breakout third one. And we’ll dive into the NEW buying process – what Google gets that the fashion business (mostly) doesn