Selling to the Silent Majority

It’s an often-overlooked segment of the market. But the silent majority, in the words of our guest Jennifer Mackey-Mary, can represent a good opportunity for certain fashion brands willing to make the effort to serve them. You’ll learn why it makes good sense to sell a solution instead of just another nice piece of clothing and keys to serving this market effectively. We’ll also discuss the best way to get inside your client’s head… and how you win by doing so.