Meet Fashion Santa

The Fashion Consumer

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The whole world took notice in 2014, when Paul Mason, aka “Fashion Santa”, showed up in a Toronto mall. Massive international press ensured a great start for the brand, which five years later takes Paul across North America every Christmas season. Hear how this industry veteran developed his Fashion Santa character and the magic and risks of developing a brand around a well-known cultural figure. Paul also explains which markets accepted this new Santa and which ones did not.