Make the Right First Impression with Packaging

Just like people judge a book by its cover, they judge your product by its packaging. That’s where Lizzièe Jeréz comes in. She’s worked with lingerie brands like Smart & Sexy, RBX, Christian Lacroix and others to create powerful packages that add value to the product inside them. You’ll hear about the 3 things that make a good package, how much to spend on packaging (as a percentage of product value) and the 6 big mistakes brands can make when designing packaging. And lots more.