Lessons Learned from Doing (Almost) Every Job in Fashion

She’s been a model, art director, CEO and worked in retail. She’s produced fashion films and is a media personality and lifestyle contributor. In fact, there are few things Tamiko White has not done in the world of fashion. In this interview, you’ll learn why the “4Ps” of marketing (Product, Price, Place and Promotion) are no longer enough to build a successful fashion brand and what the most important element of telling your brand story is.