Lessons from a Radically Transparent Fashion Brand
Asket is a very different fashion brand. They don't rely on seasons or drops, don’t change up their product lines very much. They don’t offer discounts or sales. Yet, over the past five years, they’ve made a strong impact in the menswear market, building a wide fan base in the process. Co-founder August tells us how they proved market demand using crowdsourcing. He’ll share what it takes to build real transparency in a supply chain and why most brands will never be able to do it.