How to Stand Out in a World of Brand “Sameness”

With 17 years experience, Elaine uses her expertise in the worlds of communications, fashion, tech and entrepreneurship to help her clients elevate their presence and position in the market. You’ll learn the surprising reason why a focus on short term financial success can hurt the long term prospects of a brand, 5 ways to connect with your consumer in a way that makes her WANT to do business with you and the 4 elements that turn a “customer” into a proper “brand ambassador”.