How to Make Your Customer go "What?!!"

Michelle Judson got into the fashion business with a dream to create something special and do some good in the process – and no experience. For Michelle, that turned out to be a good thing when it came to understanding the fashion consumer. You’ll learn how to make your customer go “What?!!” (in a positive way). You’ll learn a simple but brilliant way to engage your customers to chase a corporate charity goal (in this case, donating bras to underprivileged teens).