How to Beat Amazon at Its Own Game

The Fashion Consumer

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Featuring Wharton professor Barbara Kahn. Her latest book, The Shopping Revolution, shows retailers how to adapt to a consumer-driven world. We discuss the simple focus that made Amazon so dominant…and how to use that insight to beat them at their own game. She shares how Warby Parker dented the once-untouchable Luxottica’s lucrative eyewear business. And we’ll address how luxury and fast-fashion retailers can compete in the ever-changing, fickle world of fashion.