How the World of Publishing Can Create a Winning Fashion Brand

At first glance, Brian Kurtz might not be an obvious choice to teach us how to win in the fashion business. But after decades in the world of publishing, he has a lot of valuable lessons smart fashion brands can use to win in their niche. He’ll share how results-based marketing can help fashion brands win at the cash flow game, the single most important asset a brand can have (no, not influencers) and the huge advantage of a compelling story…and one brand that has mastered it.