How Fashion Consumers Buy Today

In 1968, researchers came up with a model that became the standard for marketers to understand how consumers buy. In this interview, Brandon Roe and Michael Solomon, talk about the new model fashion brands need to follow if they want to sell more effectively. Learn the key factor making the old buying process model obsolete. Look into the way consumers, especially younger digital native consumers, actually buy. Also discover the opportunity for brands looking to increase profits generated per customer.