How to recession proof your digital experience

Technology is changing at lightning pace and, for Digital Marketers, the change is so rapid, that it’s hard to keep up. With change comes new business requirements and opportunities but also challenges. Marketers need to create more content to assuage the exponential consumer thirst for customised experiences on all channels, but continued economic turbulence means that budgets and team sizes remain the same or, at worst, are shrinking. There is no magic equation for producing more for less, but The Experience Makers can offer practical advice.   In this month’s episode, our host Gemma Milne is joined by Acquia’s VP for Corporate Marketing, Tom Bianchi to explore how organisations can keep their digital experiences in order and continue to grow their customer base, even when the world is a little chaotic.   Produced by Breaking Atoms (www.breakingatoms.co.uk) Music produced by David John Walker (www.imperialbeats.co.uk)