How can brands own the omnichannel experience?

With almost half of shoppers aged 16-24 beginning their customer journey on social media, the dominance of search, brand sites and online shops are waning. Instead, younger customers are gravitating towards a shopping experience that includes a multitude of touchpoints. In this episode, The Experience Makers  explore how brands can own that omnichannel experience. Making every experience shoppable is the new retail holy grail – what is the key to unlocking these new commerce opportunities?  

Om Podcasten

Wunderman Thompson Technology brings you insight, inspiration and top tips on making the most of your MarTech investment to create a compelling customer experience. Hosted by technology journalist, Gemma Milne, this series brings together some of the best minds from the world of marketing, business and technology to debate and discuss the big issues and examine trends in marketing technology and customer experience.